This Gold Coast property group is flipping the script on coastal homes with bold design, soul-stirring details and two new builds that are anything but ordinary. From rooftop terraces to resort-style pools and Mediterranean minimalism done right, these designs are dead set head-turners.
Life’s too short to live in spaces that don’t make you feel something.
Thankfully, SOHO Property Group knows how to build homes that hit the spot. Based on the Gold Coast, this vertically integrated development group isn’t all bricks and floorplans. With three arms spanning construction, investment and their heart-and-soul design and development division, SOHO Property Group leverages market knowledge, value-adding principles, and strategic capital to deliver more than home: they deliver opportunity.
“We exist to reshape residential living through thoughtfully crafted spaces, enduring investor partnerships, and a commitment to raising the bar, project after projects,” says SOHO Property Group founder and Director Alex Hill.
“At SOHO, we don’t just develop property. We create lifestyle driven sanctuaries that elevate every aspect of daily Gold Coast living, combining experience and instinct into spaces that feel grounded and personal. Because we believe that luxury is personal.”
SOHO’s last project sold for over $3.82 million, setting a new suburb record in Palm Beach. Now, with two new builds underway, it’s clear they’re not here to play it safe or fade into the background.
First up is Reverie, just a block away from the record breaker and due for completion in November 2025, it’s already tipped to set a new standard for dry block prestige. This 4-bedroom, 4.5-bathroom home features dual living, a private home office, and a showstopping resort-style pool; ticking all the boxes for high-end coastal living.
Designed for the successful family who values both elevated entertaining and everyday ease, The Pilot seamlessly blends serenity and statement.
An architectural love letter to Mediterranean minimalism, it balances softy curves forms and earthy tones with the textured warmth of coastal Australia.
“From the concrete rendered ceilings to the custom walk-in robe and spa-style ensuite in the Primary Suite, every detail of Reverie invites calm, feelings of deep thought and relaxation, and feels distinctly like home,” says Alex.
Then there’s The Pilot, quietly preparing to deliver a serious dose of wow. Perched on the lakefront in Mermaid Waters, this three-storey masterpiece will feature an undercroft wellness zone, dual pools (yes, two!) a pontoon, internal elevator, and a 360-degree rooftop terrace designed to soak up every inch of the Gold Coast’s stunning skyline.
“Designed for the successful family who values both elevated entertaining and everyday ease, The Pilot seamlessly blends serenity and statement,” says Alex.
“Every space is infused with intention, from the open plan lakefront living to the rooftop entertaining zone and the ‘wellness level’ designed for restorative rituals. It’s bold, it’s refined, and it’s destined to be iconic.”
Each SOHO project blends organic modernism with a bold contemporary edge. The goal? To create spaces that feel effortlessly relaxed and soulful as your favourite boutique hotel, while offering the lasting quality, flow, and function to support real life (and then some).
“Reverie is a masterclass in soft minimalism; a cocoon of textured render, subtle curves, and sun-drenched charm,” says Alex.
“The Pilot leans into scale and strength, layered with warmth, craftmanship, and a sense of grounded luxury.
“People fall in love with SOHO developed properties because they feel different, from the moment you walk in. There’s an energy, a flow and a rhythm to the way spaces unfold and invite you to slow down, connect and breathe. Our homes are rich in detail, refined in materiality, and always built with heart.”
For SOHO, inspiration comes from travel, late night chats in design hotels and lobby bars, from the way you experience a great restaurant. These are homes with soul, and buyers feel it the moment they walk through the door.
“Our vision is grounded in the belief that the luxuries we chase on holiday – peace, stillness, design and flow, shouldn’t be reserved for two weeks a year,” says Alex.
“We imagine waking up on a September morning on the Gold Coast, pulling back the sheers to a perfect blue sky, and feeling the same joy you’d feel in your favourite hotel suite in your favourite city – but here, at home.”
