Mercedes-Benz pulled out all the stops for the 2013 Super Bowl with a star studded and devilishly clever commercial, proving they know how to bring their A-game.
The idea is simple: if you want something you can’t afford, perhaps the devil can help. Mercedes-Benz gave the age-old temptation of making a deal with the devil a modern makeover in this commercial. Despite the high-intensity star power, it was young actor Sebastian Beacon, the central character, who seamlessly pulled the story together.
Throughout the advert, one thing is clear; the CLA upholds its end of the devil’s bargain simply by looking great from every angle.
In 2013, Mercedes-Benz came prepared to play, understanding that when you’re in the Super Bowl spotlight, you need to step up your game. And that they did, unveiling a brilliantly crafted commercial featuring none other than Willem Dafoe, Usher and Kate Upton.
Made for the 2013 Super Bowl, Mercedes-Benz strategically used this platform to introduce the CLA to a diverse and expansive audience, particularly targeting younger car buyers who may not have previously considered a Mercedes-Benz.
