Mercedes-Benz shakes things up in their 2018 campaign for the A-Class, teaming up with an international star to inject a vibrant, playful, and stylish energy into the luxury driving scene.

The message of this ad is simple: The Mercedes-Benz A-Class is more than just a car; it’s a smart-phone on wheels. In the campaign titled ‘Just Like You’, the A-Class flexes its remarkable ability to adapt to a driver’s needs, setting a new standard for automotive personalisation and connectivity.

The commercial opens with an A-Class effortlessly navigating the bustling streets of an urban landscape, setting the stage for its extraordinary capabilities. As the narrative unfolds, viewers witness the A-Class seamlessly adjusting to various drivers.

Starting with a feature that enables an adaptable dashboard display that can be tailored to suit individual preferences, we see how avoidance technology helps evade a collision and even helps one driver find a parking spot.

Each scene is designed to demonstrate the A-Class’s product features, emphasising its versality and proving it offers not only an enhanced driving experience, but an enviable driving companion.

At the heart of the campaign, is the revolutionary MBUX control system, which brings a touch of tech-savvy sophistication to the Mercedes-Benz range, akin to conversing with Siri or Google.

In a pivotal moment, a woman confidently seated behind the wheel of her A-Class is engaging with the interactive system. “Hey Mercedes, play me some hip-hop,” she says.