Our favourite cover girl, Bianca Elouise, the multi-talented swimwear entrepreneur, is back and sharing her journey with the Mercedes-Benz brand, her experience driving the Mercedes-Benz EQE and the exciting future of her swimwear empire.
Bianca is right at home, beachside behind the wheel of a Mercedes-Benz. For the successful swimwear mogul, the connection with this iconic brand runs deep, spanning generations and sparking a lifelong passion.
We’re nearing the end of the shoot and Bianca has been an enthusiastic collaborator, whether it’s wading into the shallow surf, wandering in the pandanus trees, striking a pose alongside the EQE SUV or taking the luxury vehicle for a lap around the carpark, she’s invested in bringing our creative vision to life.
“Jumping from my G63 to an electric car is definitely something to get used to,” she says.
“The interior and the technology are unmatched in the EQE; it’s certainly what I would call an experience.”
The Mercedes-Benz EQE SUV offers a host of features that enhance both its convenience and safety. The EQE’s Active Distance Assist DISTRONIC takes charge by automatically adjusting to the vehicle in front of you and even has the ability to fine-tune your preferred following distance.
Exploring the EQE’s interior is akin to stepping into a world of modern luxury and personalisation. Inside, the MBUX Hyperscreen and its array of digital colour themes invite you to tailor the space to suit your driving tastes and preferences.
As you settle into the driver’s seat, you can’t help but notice the high-quality interior trim elements that adorn the cabin.
“My father is the biggest reason why I have a connection with Mercedes-Benz.
“All through school, I was driven to and picked up in a navy blue 1971 250CE with lambswool seat covers and a cream off-white interior, which was gifted to my dad by my grandfather.
“Those were my childhood memories, and I can still feel the drive of that car, it was like sitting in a lounge room.”
This vivid reminiscence encapsulates the enduring allure of the brand and as Bianca grew older, the dream of owning her own Mercedes-Benz became a driving force in her life.
“Growing up, owning a Mercedes-Benz myself was a goal,” she says.
“I remember when I purchased my first A-Class, I thought I had made it in life. Little did I know it was only the beginning of my journey with the brand.”
Through the years, her automotive journey has taken her from the sporty A-Class to the sleek C Coupe, the elegant E Coupe, and now, the rugged and powerful G-Class. It’s a testament to the brand’s diverse line-up, each vehicle offering its unique blend of performance, luxury, and style.
“I not only appreciate the vehicles but also resonate deeply with the core values of the company. These values align seamlessly with both my personal ethos and my brand’s identity,” she says.
Beyond her love for Mercedes-Benz, Bianca is the creative force behind the thriving swimwear brand, Myra Swim.
Last time we caught up with her, she’d just made the Forbes ‘30 Under 30’ list and was celebrating a slew of high-profile celebrity clients such as Margot Robbie, Chrissy Teigen, Kim Kardashian, Jennifer Lopez and more.
“Myra Swim is currently in the midst of a rebranding journey. After a decade of growth, I felt it was time for a refresh,” she says.
“Reaching the decade milestone has been a highlight of both Myra Swims’ and my personal journey within the business. I recognise the levels of strength and resilience it take to get a business here, so I’m really proud of this achievement.
“I’m working on new collections and my team has grown, which is great. Everything is feeling really fresh, and I love that after a long period of time.”
The world of fashion, similar to the world of automotives, never stops moving and evolving, and Myra Swim is adept at keeping up.
“I draw constantly, so my ideas flow non-stop. Then, at seasonal points of the year, I’ll gather those ideas and construct a bunch of sketches of the desired product,” Bianca says.
“These are relayed to my design team and processed into a sample, which is a process that can take months or even a year.”
During the sample process, Bianca goes back and forth with her team following fittings and corrections until the garment is perfect to put into production.
“The summer season will see a whole new resort range launch. From there, we are excited to share a new cotton range to blend with my swim staples and no doubt, new swimwear, so there’s lots of new on the horizon,” she says.
“But most of all, I really just want to keep having fun with my business and enjoying what I built.”
